On this domain three different business cases are explained. Each business case has the following set-up:

  The context and the WinWin
  The Players
  The Membership Application Process
  The Merchant Application Process
  The Transaction Process
  The Back Office Processing

The business case Xpay is based on payment, affinity programs and financial logistics of Internet payments.

The business case Lpay is based on card loyalty, reward and saving programs, payments and financial logistics for Loyalty
and Reward programs, based on physical payment and loyalty cards.

The business case BBO, is based on the financial product and banking service offering and processing of transactions from
the view of a Bank License Holder.